Flo Ziegfeld''s midway attraction isn''t drawing flies. "How''s business, Ziggy?" a rival taunts. This winner of three Academy Awards including Best Picture provides the career-chronicling answer. Florenz Ziegfeld Jr.''s business was good (with Broadway''s legendary Follies and more), bad (including times the showman could scarcely rub two nickels together) and rarely lacking optimistic excess.